How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Colorado Nonprofit Association Webinar: Hosted at WCCF

Presenter: Jay Wilkinson, Firespring

In this session Jay will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. 7 out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Jay is ready to teach you:

• How to establish a powerful and engaging web presence that retains donors.

• 5 donor metrics every nonprofit should measure.

• Why donors leave and what to do about it.

• 6 key drivers that retain donors.

• The 5 essential features of an effective donor database.

• Methods for creating repeat donors.

You won’t want to miss this engaging and informative session led by Jay Wilkinson, one of America’s top-rated speakers, on the topics of nonprofit management, donor retention, marketing and online fundraising.

Space is limited. To register, email zfife@wc-cf.org